Nielsen Holdings PLC rejected a roughly $9 billion takeover offer from a private-equity consortium, saying that it undervalues the TV-ratings company.
The Wall Street Journal reported last week that Elliott Management Corp. was part of a private-equity group in advanced talks to buy Nielsen for roughly $15 billion including debt. Nielsen said Sunday it wouldn’t proceed with a bid that would have valued the company at $25.40 a share, without naming members of the consortium.
